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The Google June 2025 core update has officially finished rolling out. This is the second core update of 2025, following the March 2025 core update. According to Google, the rollout started on June 30, 2025, and fully completed after 16 days and 18 hours, wrapping up on July 17, 2025.
What is the Google June 2025 Core Update?
The Google June 2025 core update is part of Google’s ongoing efforts to improve the quality of search results by prioritizing helpful, relevant, and people-first content. This is a broad core algorithm update, meaning it affects websites across multiple industries, not just one specific niche.
Google stated on LinkedIn:
“This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites.”
The goal? To refine how Google ranks content and ensure users find high-quality answers faster—no matter which website provides them.
Key Takeaways from the June 2025 Core Update
- Rollout Dates: June 30, 2025 – July 17, 2025
- Duration: 16 days and 18 hours
- Impact: Some websites saw significant ranking changes, both positive and negative
- Focus: Promote helpful, trustworthy, and people-first content
- Recovery Signs: Partial recoveries were reported for sites hit by previous core updates, including the September 2023 Helpful Content Update.
How Did Websites Respond?
The Google June 2025 core update created noticeable volatility in search rankings, especially between July 11th and July 14th, when fluctuations peaked. Some websites recovered lost traffic from previous updates, while others experienced new ranking drops.
Typical of core updates, reactions varied:
- Big Winners: Sites with in-depth, original, and user-centric content saw improvements.
- Big Losers: Websites focusing too heavily on SEO tricks instead of user experience saw declines.
What To Do If You’re Affected
If your website rankings dropped after the Google June 2025 core update, Google advises not to panic. A ranking decline doesn’t necessarily mean your site has technical issues or penalties.
Google’s Official Advice:
- Focus on helpful, reliable, and people-first content
- Don’t create content just to rank—create it to serve your audience
- Review Google’s core update guidance and helpful content guidelines
- Understand that recoveries may happen gradually, usually after future core updates
Google recommends reviewing this resource:
Creating Helpful, Reliable, People-First Content →
Recent Google Core Updates Timeline
Here’s a quick look at Google’s recent core updates for reference:
| Update | Rollout Period |
|---|---|
| March 2025 Core Update | Mar 13 – Mar 27, 2025 |
| December 2024 Core Update | Dec 12 – Dec 18, 2024 |
| August 2024 Core Update | Aug 15 – Sept 3, 2024 |
| March 2024 Core Update | Mar 5 – Apr 19, 2024 |
| November 2023 Core Update | Nov 2 – Nov 28, 2023 |
| October 2023 Core Update | Oct 5 – Oct 19, 2023 |
| August 2023 Core Update | Aug 22 – Sept 7, 2023 |
| March 2023 Core Update | Mar 15 – Mar 28, 2023 |
Why This Matters to You
As a business owner, SEO professional, or marketer, staying informed about core updates is critical. The Google June 2025 core update may have directly affected your website or your clients’ websites.
Now is the time to:
- Analyze your traffic and rankings
- Identify potential content gaps
- Improve E-E-A-T (Expertise, Experience, Authority, Trustworthiness) signals
- Focus on long-term SEO strategies rather than short-term fixes
Final Thoughts
At MediaOfficers, we’re closely monitoring the Google June 2025 core update and its impact across industries. If you’ve seen changes in your rankings, remember—it’s part of the evolving search landscape. Focus on continuous content improvement, user satisfaction, and SEO best practices to stay ahead.
Need help recovering from the Google June 2025 core update?
Contact MediaOfficers for an SEO audit and strategy consultation.
What is the Google June 2025 core update?
The Google June 2025 core update is a major algorithm adjustment aimed at improving search result quality. Google performs core updates multiple times a year to refine how its search engine evaluates and ranks web content. This update focuses on promoting helpful, relevant, and people-first content from a broad range of websites.
When did the Google June 2025 core update start and end?
The Google June 2025 core update started on June 30, 2025, and officially finished rolling out on July 17, 2025. The update rollout lasted for 16 days and 18 hours, making it one of the longer core updates in recent years.
How does the Google June 2025 core update affect my website rankings?
Core updates can cause websites to see ranking fluctuations—both positive and negative. If your site saw a drop in rankings, it doesn’t necessarily mean there’s anything “wrong.” It could be that Google is re-evaluating content relevance and quality across the web, and other sites may now better match searcher intent.
Why does Google release core updates like the June 2025 update?
Google releases core updates to:
Improve the quality of search results
Ensure users find the most relevant and trustworthy content
Adjust algorithms as the web evolves
Remove outdated or low-value content from top rankings
The Google June 2025 core update is part of this ongoing effort.
What should I do if my website was negatively affected by the Google June 2025 core update?
If you’ve been impacted by the June 2025 core update, Google recommends:
Auditing your content quality
Focusing on user experience and search intent alignment
Improving E-E-A-T (Expertise, Experience, Authority, Trust)
Reviewing Google’s Helpful Content Guidelines
Remember, recovery may take time and might not happen until future core updates.
Can I recover my rankings after the Google June 2025 core update?
Yes, but it’s often a gradual process. You may see small improvements over time, but the most significant recoveries usually happen after subsequent core updates. The key is to:
Continuously improve content quality
Remove thin or outdated pages
Focus on serving user needs, not just search engines
Does the Google June 2025 core update target specific industries?
No, the June 2025 core update is a broad core algorithm update, meaning it affects all types of websites across all industries. Whether you run a blog, eCommerce store, news site, or service-based business, your site could be impacted if Google finds other content more relevant or helpful for specific queries.
How can I tell if the Google June 2025 core update affected my site?
To check if the Google June 2025 core update impacted you:
Monitor your Google Analytics for traffic changes
Check Google Search Console for keyword ranking shifts
Use SEO tools like SEMRush, Ahrefs, or Rank Tracker to analyze visibility loss or gains
Compare data from before and after June 30, 2025
Are there any penalties involved with the Google June 2025 core update?
No, core updates are not penalties. They are re-evaluations of content based on new algorithm criteria. If your rankings dropped, it’s not because Google is punishing your website but because other content may now better align with user intent and quality guidelines.
How often does Google release core updates?
Google typically releases core updates every few months, though the exact timing varies. Some years see 3-4 major updates, while others may have more frequent adjustments. In 2025, the March and June core updates are the first two confirmed rollouts.
Where can I find official information about Google core updates?
Google provides official guidance on core updates through:
The Google Search Central Blog
The Google Search Status Dashboard
The Helpful Content and Core Update Documentation
For real-time SEO insights, follow trusted SEO news sites and agencies like MediaOfficers.
Can MediaOfficers help me recover from the Google June 2025 core update?
Yes! At MediaOfficers, we offer:
SEO audits to identify why your rankings dropped
Content strategy sessions to align your website with Google’s guidelines
Technical SEO fixes to improve site health and crawlability
Long-term growth plans to future-proof your website against core updates
Contact us now for a free SEO consultation.
