Nano Banana in Google Lens is the latest integration bringing Gemini’s image-generation magic into Google Search. This update lets users create visuals directly from Lens within Search, turning prompts into art or ideas on the fly. In this guide, we…
Instant Checkout in ChatGPT is redefining how consumers interact with products by enabling agentic commerce. In this new era, your AI assistant acts on your behalf to streamline purchases, compare options, and secure payments without leaving the conversation. The result…
In the era of AI, how AI engines generate and cite answers matters for editors, writers, PR pros, and content strategists. The landscape isn’t a single tool anymore; it’s a spectrum from model-native synthesis to retrieval-augmented generation. The choice of…
The influence of brand-controlled sources for AI search is growing. A brand visibility analysis by Yext examined 6.8 million AI citations across ChatGPT, Gemini, and Perplexity drawn from 1.6 million queries between July and August. The takeaway is clear: 86%…
YouTube Brand Pulse is changing the way marketers measure influence across the platform. This new Brand Pulse report provides a real-time snapshot of a brand’s total presence on YouTube, from paid ads to creator collaborations and user generated videos. In…
AI visibility is redefining how brands appear in search and AI driven answers. As AI powered assistants shape everyday discovery, marketers must rethink success beyond traditional rankings. This guide explains how AI visibility differs from classic SEO, why it matters,…
AI in PPC has rapidly evolved from a buzzword to a core driver of performance in digital marketing. In 2025, automation is no longer a novelty; it’s the baseline for competing effectively. The key isn’t just adopting AI tools, but…
ChatGPT Ads have emerged as a focal point in the evolving monetization strategy around OpenAI’s flagship product. Sam Altman has moved from a stance that ads were a last resort to considering a nuanced, user-friendly ads model for ChatGPT. This…
Google’s virtual try-on is expanding to include shoes and reach Australia, Canada, and Japan, signaling a major shift in how consumers shop online. This evolution, powered by AI-driven shape and depth perception, lets users visualize footwear and other items on…
Consumers don’t trust the first search result. This is more than a momentary trend it’s reshaping how people research products online. A recent Yext survey shows that trust in the initial answer remains fractured across discovery channels, even as AI…
