GEO is the new lens for search strategy in 2026, reframing how we plan, create, and measure impact across channels. GEO stands for Generative Engine Optimization, and it shifts our focus from chasing keywords to understanding where people search and…
AI Mode isn’t here to replace traditional search it’s expanding it, according to Google’s Robby Stein. In this new era, AI Mode acts as a layer that augments what users can do with the web, turning questions into richer, more…
AI visibility is redefining how brands appear in search and AI driven answers. As AI powered assistants shape everyday discovery, marketers must rethink success beyond traditional rankings. This guide explains how AI visibility differs from classic SEO, why it matters,…
Consumers don’t trust the first search result. This is more than a momentary trend it’s reshaping how people research products online. A recent Yext survey shows that trust in the initial answer remains fractured across discovery channels, even as AI…
