Google Search Console impressions have shifted in 2025, and understanding why this happened is essential for accurate SEO reporting. The change isn’t about ranking positions or SERP quality; it’s about how Google reports visibility to webmasters. In this guide, we…
Reddit Sues Data-Scraping Firms in 2025 is reshaping debates around data licensing, AI training data, and the ethics of scraped search results. In a landmark civil complaint filed in the U.S. District Court for the Southern District of New York,…
The Yelp 2025 Fall Product Release marks a major shift in how local discovery platforms connect brands with customers in real time. This AI driven update turns Yelp from a static review site into an always on engagement engine. With…
Nano Banana in Google Lens is the latest integration bringing Gemini’s image-generation magic into Google Search. This update lets users create visuals directly from Lens within Search, turning prompts into art or ideas on the fly. In this guide, we…
Apple Ads is transforming iOS marketing in 2026, signaling a broader shift beyond the App Store search and into a true growth engine. This guide breaks down what you need to know to win on Apple Ads this year, with…
The influence of brand-controlled sources for AI search is growing. A brand visibility analysis by Yext examined 6.8 million AI citations across ChatGPT, Gemini, and Perplexity drawn from 1.6 million queries between July and August. The takeaway is clear: 86%…
In the 2025 outlook, holiday ecommerce is reshaping how U.S. shoppers plan, compare, and complete purchases during the season. Adobe’s forecast highlights a record-breaking online spend of $253.4 billion from November 1 through December 31, driven by a mobile-first mindset,…
Authorized Buyers is Google’s updated framework for controlling who can bid on publisher inventory. This shift replaces the older Ad networks blocking with a centralized, transparent control in AdSense and Ad Manager. The rollout begins in November and is designed…
Meta cuts political ads in the EU mark a turning point in digital campaigning across Europe. In response to the new Transparency and Targeting of Political Advertising law that takes effect Oct 10, Meta will end political ad delivery in…
The term Google ad tech monopoly has dominated headlines as the DOJ and Google wrap up a landmark two-week hearing on how to curb online advertising power. This high-stakes confrontation in the U.S. District Court for the Eastern District of…
