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We’re entering the black box SEO era, where measurement is less about precise rankings and more about presence, credibility, and how people actually engage with content. This shift isn’t a minor tweak; it’s a fundamental reorientation of what success looks…
The AI Visibility Index is reshaping how brands think about discovery in AI search, turning traditional rankings into a new metric for awareness and purchase intent. This data-driven framework helps marketers understand which brands are effectively appearing in AI-generated answers…
LLM visibility is reshaping how brands compete in AI-enabled search, and at Semrush we treat this as a data-driven discipline. In this article, we reveal how we nearly tripled our share of voice and boosted our AI visibility by combining…
Can AI-generated content rank? This is a question marketers ask as AI tools become more capable, and the answer depends on strategy, quality, and precise optimization for search intent. In 2025, AI is a toolnot a substitute for human expertise.…
SERP stands for search engine results page, and it is the gateway to online visibility. Understanding how a search engine results page works is essential for anyone trying to attract more traffic. This guide explains what a search engine results…
AI search is not the end of SEO; it marks a new era where how information is discovered and how machines decide what to trust matters as much as traditional ranking signals. Some claim SEO is dead, others say nothing…
Backlinks in AI Search have emerged as a pivotal signal that shapes how AI models source information and craft responses. In a world where AI-driven answers hinge on trusted data, the quality and authority of links can tilt visibility and…
SEO in the age of AI is not dead it’s the backbone of digital marketing in 2025. AI has moved from buzzword to business-critical tool, but the core discipline that fuels visibility remains search optimization. From the rise of AI-assisted…
content chunking is a method that breaks content into smaller, bite-sized pieces to improve processing by AI systems and readers. This approach helps both automation and user comprehension, enabling faster parsing, better summaries, and cleaner extraction of key ideas. In…
ChatGPT search behavior is evolving as new data reveals how often the model searches instead of simply answering. In a large-scale study, more than 8,500 prompts across nine industries were analyzed to identify when external sources were consulted. The findings…
